Quick Definition:
Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members.
The Rules of Brainstorming
- Quantity Over Quality: Generate as many ideas as possible.
- No Criticism: Defer judgment until the evaluation phase.
- Welcome Wild Ideas: Encourage creative and out-of-the-box thinking.
- Combine and Improve: Build on the ideas of others.
Facilitation Tips
Set a clear goal, use a diverse group of people, and use a facilitator to keep the session on track and ensure everyone has a chance to contribute.
